A. Mission: The Council on Strategic Communications is a forum for senior professionals who have responsibilities for alumni relations, communications, university relations and other external constituency relations at land-grant and public research universities. Through the interaction of its members, this Council develops, implements, and advises on strategies that aggressively advocate the benefits, achievements and vital contributions of land-grant and public research universities to the quality of life in the United States, thereby increasing the understanding and support for public higher education at the state and national levels.
The mission of this Council focuses on:
Integral to the mission is a close and continuing relationship with the Council on Governmental Affairs, which focuses on many of the same issues on a day-to-day basis, and whose support is vital to the success of this Council’s mission. The Council on Strategic Communications works with the Council of Presidents and other APLU Councils and Commissions to provide advice and guidance on advocacy strategies that contributes to increased understanding of public higher education.
Finally, this Council will adhere to the highest ethical standards of our profession.
B. Vision: The Council on Strategic Communications will be:
A. Membership: Membership on the Council on Strategic Communications shall be open to APLU institutional representatives with substantial responsibility for communications who are named by their institution's President or Chancellor to be on the Council.
Administrators in APLU institutions sharing the concerns and interest of the Council may be non-voting members. At its discretion, the Executive Committee may invite others to be affiliates of the Council. Affiliates may participate in selected activities of the Council, but may not vote or hold membership.
B. Meetings: The Council will meet at least twice a year -- once during the APLU annual meeting and at a spring or summer meeting designated by the Chair and/or the Executive Committee.
In addition to the two in-person meetings over the overall Council, the body’s Executive Committee shall conduct at least two other meetings (either in-person or by phone).
Other meetings, conference calls, webinars, etc., may be called by the Chair as necessary or requested. It shall be the responsibility of the Executive Committee to organize the location and details for the spring/summer meeting and to organize the program for the annual meeting. Special committees may be appointed for this purpose. Working group Chairs who are not members of the Executive Committee shall be invited to attend the Executive Committee meetings.
C. Governance: An Executive Committee shall be responsible for conducting the Council’s activities through Council committees and members. The Executive Committee shall consist of 17 members, as follows: Chair, the immediate past Chair, a Chair-elect, twelve at-large members, as well as the APLU Vice President, Public Affairs and the APLU Director, Electronic Media & Associate Director, Public Affairs, ex officio without a vote. The term of each Executive Committee member and the officer shall begin on the first day of January following the APLU Annual Meeting at which they were elected.
D. Officers: The term of office for officers of the Council on Strategic Communications and Advancement shall be two years. The officers shall consist of a Chair, the Immediate Past Chair, and the Chair-Elect.
E. Executive Committee Members: In addition to the officers and the ex officio members, there will be 12 members of the Executive Committee who normally are chosen to staggered three-year terms. Independent of their leadership positions on the Council, officers are also elected to the overall Executive Committee on the same three-year terms. Members can serve up to two terms for a total of six years with two exception that allow for longer periods of time: If an executive committee member serves as chair during their fifth and sixth years on the panel, they may remain a member of the executive committee for an additional three-year term in order to fulfill their past-chair responsibilities; and 2) If a current executive member fills a vacancy more than 18 months into a three-year term, the remainder of that initial term is not counted as one of their two eligible terms on the committee. No more than one person from an APLU member institution may serve on the executive committee at any given time.
While the nature of the job as a senior communications or advancement officer at a public university can understandably cause unexpected disruptions, Executive Committee members must make all legitimate efforts to participate in Council and Executive Committee meetings, conference calls, etc. Executive Committee members who cannot participate in live discussions should provide comments or questions to the Chair by e-mail or phone. Failure to regularly take an active role with Executive Committee business could result in a request from the Chair to leave the Executive Committee or, in extreme cases, a vote to remove that inactive member.
F. Election of the Chair and Executive Committee Members:
G. Other Committees: The Executive Committee may establish standing and ad hoc committees of the Council. Such committees shall be chaired by a member of the Executive Committee. All members of committees shall be appointed by the Chair with the concurrence of the Executive Committee.
Standing committees and ad hoc committees have the following responsibilities:
H. Council and Commission Interaction: Subject to each Council and Commission’s interest in such representation, the Chair will assign, as deemed necessary, one or more members to serve on each APLU Council and Commission to represent the Council on Strategic Communications. Where possible, members will be appointed to a Council or Commission because of an expertise or substantial interest in the area of Commission. The Council member assigned to a Commission shall represent the Council positions and inform the Executive Committee or an appropriate Council committee Chair of any pending Council or Commission action with university strategic communications or advancement implications.
I. Changes: Changes to these Council operating guidelines may be made by the Executive Committee at the Annual Meeting business meeting after consulting with other CSC members. Modifications may be made to the operating guidelines at other times of the year if the majority of CSC Executive Committee members approve of voting on such adjustments at a time other than during the Annual Meeting.
J. Bylaws. The general bylaws of APLU shall apply to the activities of the Council on Strategic Communications.