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The University of Florida Office of Strategic Communications and Marketing is entering an exciting new chapter of growth and innovation with a new structure and a new Vice President of Strategic Communications and Marketing. UF is rising, and we want you to rise right along with us. The division is seeking a highly qualified professional for the role of Assistant Vice President for Marketing. The ideal candidate will be a collaborative leader attuned to organizational culture and external audiences who excels at cultivating relationships and garners the trust and confidence of leadership, faculty, staff and students. This individual will possess a combination of creativity and business savvy, will thrive in a fast-paced environment oriented toward growth and innovation, and will promote a culture of high performance, continuous improvement and a commitment to quality.
The AVP for Marketing will work collaboratively with a new AVP for Communications. The AVPs will have the unique opportunity to develop and implement the strategic imperatives and organizational development efforts to actualize the university’s new overall strategic communications and marketing plan. Together, these leaders will elevate UF’s stature and positively position the university as a leader in higher education, national and internationally.
You will be an ambassador for UF and will use your in-depth knowledge and experience in brand strategy, marketing, advertising, digital media, social media and creative outreach approaches to innovate and advance a distinctive and strengthened organizational brand. You have the chance to create a new marketing structure within a top public research university and build the team that will propel UF’s marketing organization as a national leader.
In this role, you can expect to:
Recruit, build and lead an effective team of professionals with strength in brand and positioning strategy, web and digital platforms, social media, creative and photography services, market research and internal engagement and advocacy.
Lead the development of a campus community-engaged brand and positioning planning process and strategy development.
Develop and implement an integrated marketing communications plan to broaden awareness of the university’s academic and research prowess and drive engagement across key stakeholder audiences.
Manage UF’s brand and standards to ensure a consistent and unified identity.
Manage external marketing communications agencies.
Identify opportunities for market research and track performance of marketing strategies for effectiveness and return on investment.
Lead digital and social media platforms.
Coordinate marketing initiatives across campus to ensure consistency in a decentralized structure. Collaborate with deans and campus communicators in support of UF’s strategic priorities.
Serve as a trusted resource to deans, directors and campus communicators for expert advice, training and best practices.