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The Associate Vice President for Marketing and Brand Strategy will play a critical leadership role in Clemson University’s ongoing work to be perennially recognized as one of the top public universities in the nation. Reporting to the Vice President for University Relations, the AVP will serve as Clemson University’s chief marketing and branding officer, responsible for the strategic direction of Clemson’s marketing and branding efforts, in alignment with the recently implemented ClemsonForward strategic plan.
In this role, the AVP will have direct responsibility for the creation, execution and management of a comprehensive branding program that effectively communicates Clemson’s unique differential advantages and its position as a national leader in public higher education across the full spectrum of university stakeholders. Additionally, she/he will lead the effort to ensure that Clemson’s brand messages and standards are communicated and consistently enforced across all university entities – including its colleges, departments, centers and programs.
The AVP will play a vital role in the creation of a high-functioning, integrated communications and marketing organization. As such, she/he will work closely with the VP and other senior staff members across the division to create a progressive, unified, results-oriented organization dedicated to serving the university’s interests and those of its students, faculty and staff.
The AVP will have direct management or general oversight responsibility for team members responsible for the creation of a full range of content designed to enhance Clemson’s reputation, as well as staff responsible for the university’s admissions marketing strategy and market research.
The AVP will be an accomplished and collaborative marketer and communicator with a track record of working effectively in a decentralized higher education or non-profit environment. The AVP will be a superb storyteller in his/her own right with an ability to quickly understand the unique Clemson culture and help shape the university’s story in ways that resonate both with members of the Clemson community and outside stakeholders.
The AVP must be adept at managing creative professionals as well as in the financial management of a marketing/branding operation. A mastery of the analytical tools used to determine the effectiveness of marketing programs – and an ability to communicate the ROI of such work to leadership – is essential.
The AVP also will serve as a senior leader on the Clemson campus and as such must possess a keen understanding of the issues facing higher education today and a passion for the mission of a public land-grant university.
Communications and Brand Standards.
Required experience and skills