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Utah State University
Website URL:
Posted: 06/25/2018
Vice President for Marketing and Communications
Salary: competitive

The Vice President for Marketing and Communications at Utah State University is responsible for developing and implementing an overarching plan for marketing and strategic communications that reflects the university’s land-grant goals and objectives.

The vice president must structure a marketing and communications program that advances the university’s stature as one of the Intermountain West’s top public research universities with a unique mission in the state of Utah. The vice president will be expected to demonstrate a sophisticated understanding of how to best impact important constituencies, both throughout the state and across the nation.


The vice president for marketing and communications is responsible for:

  • Supervision and management of the Utah State University’s central marketing and strategic communications offices tasked with highlighting the university’s core values and programs.
  • Collaborating with offices across campus including colleges, departments, administrative units and athletics to ensure a sophisticated, unified and consistent university-wide brand identity and communications style.
  • Advising and supporting the president in interactions with the media and general public, serving as a co-strategist and content manager on messaging; ensuring that the president and senior administrators, deans, faculty and other community members are well-informed about communications strategies.
  • Continually evaluating the effectiveness of existing and proposed communications strategies and vehicles; establishing defined goals, objectives and metrics for all marketing and communications activities and monitoring progress.
  • Playing a leadership role in risk and crisis management, including establishing crisis communications policies and procedures.
  • Conferring with members of the Board of Trustees on communications and marketing strategies.
  • Managing outside consultants, if needed, on the development and implementation of marketing and communications strategic plans.
  • Managing a proactive reputation management strategy and establishing procedures to detect potential issues that could impact the organization or its brands. Actively monitor both existing and emerging issues that could impact the brand and proactively ensure the university communicates positions to mitigate reputational damage.
  • The Vice President for Marketing and Communications will serve as a member of the President’s Executive Committee and will report directly to the president.
Dept/College Highlights:

Mission Statement

The mission of Utah State University is to be one of the nation's premier student-centered land-grant and space-grant universities by fostering the principle that academics come first, by cultivating diversity of thought and culture, and by serving the public through learning, discovery, and engagement.

Interpretation of Mission Fulfillment

As a land-grant and space-grant university, the core themes of learning, discovery and engagement individually manifest the essential elements of the mission of Utah State University, and collectively represent its fulfillment. Together they are the essence of what makes Utah State University special.


The Utah State Board of Regents charges the university with specific responsibilities with regard to learning, embodying both undergraduate and graduate education. Beyond this mandate, learning is at the core of USU’s history, work and mission. "This corps of loyal and devoted instructors," wrote historian Joel E. Ricks on the eve of the institution's semi-centennial, "sought to give the students the mental stimulus that would encourage them to face life unafraid." Ricks' declaration rings as true today as it did in 1938. The University’s mission statement affirms that “academics come first” and its vision statement aspires that USU will be “internationally recognized for its exceptional learning opportunities.”


Research and discovery are distinguishing characteristics of the University. Research is a focus dating back to the start of Utah Agricultural Experiment Station operations in 1890. Under the Carnegie classification scheme, USU is designated a Doctoral Research University—High Research. Hands-on learning opportunities for students are plentiful because of the scope of USU’s research activity.


A core characteristic of USU is engagement with communities and people in economic development, improvements to quality of life, and human capital. This is perhaps most evident with the Utah Cooperative Extension Service, founded in 1914, which disseminates information and provides education through offices located throughout the state. But the scope of USU’s off-campus engagement is much greater. Through the practical application of knowledge, the University and its faculty are preserving the historical land-grant tradition of providing service and expertise to the state, nation, and world.

Minimum Requirements:

  • Bachelor’s degree in a directly related field (communications, marketing, public relations, etc.) with 10+ years of marketing and communications experience working in a complex organizational setting.
  • Minimum of five years of management experience evaluating, directing and overseeing a team, with demonstrated ability to recruit, develop and motivate a team.
  • Demonstrated ability to prioritize and disseminate communications in a strategic and creative manner; ability to provide leadership, management and strategic planning for the department.
  • Broad experience in communications and marketing; communications planning; digital, social and print media; media and public relations; perception management; internal communications; and crisis management, as well as proven effectiveness engaging local, national and international media.
  • Proven ability to think strategically, aligning individual unit objectives and strategic plans with the overall mission of the university.
  • Superb oral and written communications skills.
  • Experience, ability and inclination to be an effective, outgoing spokesperson for the university.
  • Strong consensus-building and conflict resolution skills.
  • Ability to advise senior leadership, partner with constituents in a decentralized university environment, and work together toward common goals.
  • Dedication to diversity, maintaining an inclusive institutional environment, and a demonstrated ability to work closely and constructively with a wide variety of constituents.
  • Excellent presentation skills.
  • Experience managing budgets.