Bring science to people where they are. That’s the driving philosophy that propels U biology professor Nalini Nadkarni to stretch the possibilities of science communication and bring the beauty of science to people and places that others have overlooked. Building public trust in science is about more than just providing information and improving science literacy, she says. It’s about building relationships between scientists and communities that are founded on shared values. It’s called the “Ambassador Model”, and Nadkarni now has the data to say that the approach works, at relatively low cost and with high effectiveness.
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