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Under the direction of the Assistant Vice President of Content and Storytelling, the Director of Social Media Storytelling will be responsible for leading the institution's social media strategy across platforms to showcase VCU’s distinct brand personality. This is a key leadership position for the University Relations division.
The Director is responsible for bringing the brand personality to life across all social channels and integrating organic social efforts seamlessly with paid, earned and owned efforts. The Director will collaborate with colleagues within the university, health system and the Division of University Relations to share institutional initiatives, and implement best practices to launch multifaceted social media strategies and tactics to meet marketing and communication goals. The Director will lead a team committed to showcasing the brand story in ways that engage audiences, drive enrollment growth and retention; boost reputational awareness and protect the reputation of the institution.
As VCU’s integrated communications and marketing office, the Division of University Relations is energized by diversity and inclusion and thrives on collaboration and innovation. We reflect the culture of the university and health system community in our work. We leverage the power of our institutional knowledge to deliver results, foster an equitable and supportive work environment to empower our talent and work hard to tell impactful stories about VCU and VCU Health.
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