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University of Illinois at Urbana-Champaign
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Posted: 09/2/2020
Media Communications Coordinator/Media Communications Manager

The Media Communications Coordinator serves as a regular, full time, 12-month position with primary responsibility for providing communications expertise and support to University of Illinois Extension 4-H marketing and communications goals. Projects will largely focus on written content development for press releases, marketing materials, website copy, and social media posts. Experience working with the translation of both scientific and academic work products into communication pieces that are accessible to lay audiences will be a valuable skill set in this position. One positions available for hire.

The University of Illinois is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply. For more information, visit

LOCATION: State 4-H Office

(Position will be housed at the State 4-H Office – Champaign, IL. Other locations may be considered)

(Media Communications Coordinator)

Communications Content Creation

  • Interview educators, faculty, and staff to write news releases for appropriate media outlets and adapt them for the web and social media.
  • Write and edit content for use in newsletters and media outlets
  • Assist with the planning, creation, and writing of promotional materials for assigned projects and events that promote the 4-H program within Illinois Extension.
  • Provide communications support as needed by the State 4-H Office team.
  • Assist with other writing tasks as assigned, including but not limited to, annual reports, scripts for videos, speeches, blogs, and educational products.
  • Provide writing and editorial support as needed.
  • Represent the State 4-H team at meetings and events across the Extension system, the College of Agricultural, Consumer, Environmental Sciences, and the University of Illinois.
  • Other communications-related duties as requested.

Communications Planning and Coordination

  • Coordinate active involvement with 4-H educators and staff within Illinois Extension to determine strategies for communicating about a range of technical topics, including commercial agriculture, horticulture, community and economic development, nutrition and wellness, and youth development.
  • Collaborate with 4-H Director, State 4-H staff, Illinois 4-H Foundation, National 4-H Council, and Illinois Extension Communications to develop, implement, and execute marketing and communications plans tailored to specific project needs and goals
  • Oversee 4-H brand identity in relation to its use across all 27 Extension Units, includes monitoring adherence to federal regulations for use of the 4-H name and emblem
  • Monitor the Illinois State 4-H Website and social media accounts. Includes creating content, engagement and involvement strategies and fielding questions from the public.
  • Manage assigned projects, ensuring deadlines are tracked and projects are delivered on time.
  • Comply with all University of Illinois Extension Affirmative Action/Equal Opportunity policies and guidelines; assists Unit staff with data collection for Affirmative Action, Gender, and Targeted reports.

(Media Communications Manager)
Communications Management

  • Manage administration of strategic marketing and communications priorities for the University of Illinois 4-H program including the creation of appropriate written plans and documentation.
  • Oversee 4-H brand identity in relation to its use across all 27 Extension units, including monitoring adherence to brand guidelines provided by Extension and the University of Illinois, and federal regulations for use of the 4-H name and emblem.
  • Supervise production of strategic messaging materials and processes for the 4-H program that can be replicated in all 27 Extension units to improve organizational efficiency, such as marketing collateral materials, marketing templates, and PowerPoint templates.
  • Manage assignment of projects, ensuring deadlines are tracked and projects are delivered on time.
  • Provide guidance about adoption and adaptation of emerging marketing and communications trends as they relate to youth and adult audiences.
  • Manage annual impact reporting efforts for University of Illinois Extension 4-H.
  • Supervise extra help staff, and student interns assigned to marketing and communications projects. Conduct performance reviews, provide real-time feedback on project quality and administration, set learning and development goals, and provide supportive and corrective action when needed.
  • Develop, organize, and manage annual project schedules; determine deliverables and set deadlines; produce deliverables and coordinate with other staff or outside vendors to meet deadlines and deliver projects on time and on budget.
  • Conduct performance analysis of marketing and communications campaigns, including print, digital, and social performance metrics; develop appropriate reporting mechanisms to facilitate easy and regular analysis of campaign and tactical performance.

Communications Content Creation

  • Write feature stories and press releases for websites and newsletters.
  • Lead content development efforts for State 4-H Websites, including providing feedback and training to field staff who work on unit and 4-H area websites.
  • Provide content and story leads for use on multiple social media platforms, including Facebook, Twitter, Instagram, YouTube, and Pinterest.
  • Implement policies and guidelines that govern content accuracy and branding standards set by Extension, the university and federal guidelines regulating use of the 4-H name and emblem.
  • Craft and pitch 4-H stories to local, regional and statewide media outlets in coordination with Extension Communications team.
  • Coordinate participation of 4-H staff, youth and stakeholders in interviews with the press.
  • Comply with all University of Illinois Extension Affirmative Action/Equal Opportunity policies and guidelines; assists Unit staff with data collection for Affirmative Action, Gender, and Targeted reports.

Qualifications - Media Communications Coordinator


  • Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
  • One year of professional work experience in marketing, public relations, communications, brand management, planning, science writing, or publication management.

Qualifications - Media Communications Manager

  • Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
  • Minimum of five years of experience in writing, communications planning, or project management.


  • Experience working in an academic research and instructional setting.

Knowledge, Skills, and Abilities:

  • Demonstrated skills in interviewing, writing press releases, news articles, and feature stories, and writing for the web and other digital distribution channels.
  • Ability to manage multiple projects simultaneously and to work well with diverse people in a team environment.
  • Ability to work under pressure and to adhere to established deadlines.
  • Ability to review and analyze the content of scientific publications.
  • Excellent knowledge of spoken and written English for editing and creating correspondence, storytelling, and report generation.
  • Excellent interpersonal and communication skills.
  • Demonstrated understanding of the scientific research process and relevant scientific concepts strongly desired.
  • Familiarity with sources of online scientific information strongly desired.
  • Knowledge of Windows desktop computer applications strongly desired.



To perform the functions of this position, the employee will be required to perform work both within an office and outside in the communities that are served, and must have the capability to travel from one location to the other in a timely fashion. A valid driver’s license is preferred. Employee is responsible for securing personal transportation. Some work will be required during evenings and/or weekends. When working, the employee may be exposed to a variety of environmental factors to include, but not limited to, hot or cold weather, exposure to noise and allergens, and uneven ground. In performing the functions of this position, the employee may be subjected to various mental and physical demands as well to include, but not limited to, independently traveling to and performing work at different locations, lifting and moving items that may occasionally weigh up to forty (40) pounds and frequently weigh up to twenty (20) pounds, and twisting, pushing and pulling movements.



This position is a full-time, benefits-eligible, Civil Service Marketing Associate position appointed on a 12-month service basis. The expected start date is as soon as possible after the closing date. Salary is commensurate with experience.



Applications must be received by September 14, 2020. Apply for this position using the “Apply for Position” button below. If you have not applied before, you must create your candidate profile at If you already have a profile, you will be redirected to that existing profile via email notification. Please be sure to address how you meet each requirement of the position in your cover letter and/or resume. To complete the application process:

Step 1) Submit the Staff Vacancy Application.

Step 2) Submit the Voluntary Self-Identification of Disability forms.

Step 3) Upload the following documents:

  • cover letter
  • resume (months and years of employment must be included)
  • academic credentials (unofficial transcripts or copy of diploma may be acceptable) for all degrees attained
  • names/contact information for three references


In order to be considered as a transfer candidate, you must apply for this position using the “Apply for Position” button below. Applications not submitted through this website will not be considered. For further information about this specific position, contact Zach Wier ( For questions about the application process, please contact 217-333-2137.

This is a security-sensitive position. Comprehensive background checks, including but not limited to a criminal conviction information check, a CANTS check, and a review of the Registered Sex Offender list, will be conducted.

The University of Illinois conducts criminal background checks on all job candidates upon acceptance of a contingent offer.

As a qualifying federal contractor, the University of Illinois System uses E-Verify to verify employment eligibility.