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As part of the Division of Strategic Communications, lead communications and marketing strategy and execution for the College of Agriculture and Life Sciences (CALS). CALS is UVM’s second largest academic unit offering 16 undergraduate majors and 19 graduate programs centered on global food systems, healthy communities, and sustainability. CALS is the home of UVM Extension (EXT), the university’s statewide outreach and engagement program that partners with Vermonters to solve challenging issues facing the state’s communities in all 14 counties.
Work in collaboration with Strat Comm and CALS leadership to develop a comprehensive communications strategy that advances the college’s highest priorities (mission, vision, and goals) through marketing, storytelling, digital platforms, and engaging branding to its stakeholders including students, alumni, faculty, staff, families, donors and the community.
Based on goals articulated in the college’s 2022 strategic plan, recommend and lead communications and marketing activities in the CALS Dean’s Office and—as needed—across all departments, programs and centers. Ensure alignment of messaging and brand within the college, UVM Extension, and the university.
Work in collaboration with University Marketing and UVM Studios to translate University of Vermont branding for the College of Agriculture and Life Sciences audiences’, most prominently, prospective students, their families and key stakeholders across the state of Vermont and further afield.
Create, edit, and publish engaging content in digital and print media for internal and external audiences. Serve as the College’s webmaster and social media manager.
Identify and analyze data to inform project management, optimize ROI, improve processes, and evaluate outcomes. Develop key metrics and maintain performance standards.
Serve as a member of the Strategic Communications management team and the CALS leadership team, bridging the two organizations in planning, awareness, collaboration, and execution.
Supervise, guide, and mentor a diverse team of communications professionals and student interns.