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University of Missouri-Columbia
Extension and Engagement
Posted: 10/11/2023
Multimedia Storyteller

Hiring Department

University of Missouri (MU) Office of Extension and Engagement

Job Description

MU TITLE: Strategic Communications Associate II

LOCATION: 1400 Rock Quarry Road, Columbia, MO

The University of Missouri (MU) Office of Extension and Engagement’s distinct land-grant mission is to improve lives, communities, and economies by producing relevant, reliable, and responsive educational strategies throughout Missouri. Our dedicated and knowledgeable faculty and staff collaborate with researchers and community leaders to develop and deliver programs that address the needs of Missourians including: educational attainment; environmental concerns; community, economic, business and workforce development; global food systems; and health systems. For more information about MU Extension and Engagement, please visithttps://extension.missouri.edu.


The MU Extension Multimedia Storyteller position will play a vital role in shaping and executing our multimedia content strategy. The person will be responsible for producing compelling video content that resonates with our target audience across multiple platforms, including YouTube, Facebook, and Instagram. This role requires a creative, strategic thinker with a journalist’s skillset and the ability to think like a marketer.


  • Video Production: Plan, shoot, edit, and produce high-quality video content that tells engaging stories, educates our audience, and aligns with our brand.
  • Content Strategy: Strategize and execute content plans for various platforms, ensuring consistent messaging and storytelling across all channels.
  • Adobe Suite Expertise: Utilize Adobe Creative Suite tools such as Premiere Pro, Final Cut Pro, InDesign, Photoshop, and Lightroom for video editing and graphic design.
  • Photography Skills: Capture high-resolution photos using DSLR cameras and mobile phones to enhance multimedia content.
  • Vertical Storytelling: Develop vertical storytelling techniques tailored for social media platforms to maximize engagement.
  • YouTube Management: Lead our YouTube channel, optimize content for SEO, and work towards growing our subscriber base and viewership.
  • Repurposing Content: Adapt existing content for different formats and lengths to maximize reach and impact.
  • Strategic Thinking: Identify storytelling opportunities within MU Extension programs and activities, and proactively gather and produce stories that resonate with our audience.
  • Creative Innovation: Push boundaries and bring innovative ideas to the team to continually improve our multimedia content.
  • Story Gathering: Travel this great state and engage with citizens of Missouri to gather stories and content.
  • Video Livestream: Provide technical support for livestreamed events.
  • Multimedia Training: Provide training to MU Extension faculty and staff on multimedia content production.
  • Conduct all activities in accordance with the Civil Rights Acts, Title IX, Rehabilitation, Americans with Disabilities Act and local, state and region affirmative action plans.
  • As with all positions, involvement with other duties and responsibilities may be expected in order to support the mission and purpose of MU Extension.


Projected General Time Allocation (this is subject to change based on project pipeline)


  1. Generating Strategy – 5%
  2. Story Gathering – 37.5%
  3. Editing and finalizing – 37.5%
  4. Content deployment and platform management – 10%
  5. Livestream support – 5%
  6. Multimedia training/consultation – 5%


This position reports to the Assistant Director of Marketing for MU Extension. This position may mentor others in completing communications duties.


Exhibit a high personal standard of excellence, be an effective team player, and demonstrate inclusivity, civility and respect for all.

Engage stakeholders and learners; maintain positive interpersonal relationships; and exhibit effective written and oral communication skills.

Operate with minimal guidance, and be a self-directed learner who is flexible and adaptable to changing environments.


The University of Missouri, also known as Mizzou and MU, is the Flagship University of the four-campus University of Missouri system. It is the state’s land-grant university and one of the most comprehensive universities in the United States. MU’s broad undergraduate programs and its graduate, professional and research programs attract annual enrollment of more than 30,000 students. MU is centrally located in Columbia, MO, which is consistently ranked as one of America’s most livable cities. MU Extension and Engagement programs are located on all four campuses and in 114 counties and St. Louis city.


Salary Range: $20.66 – $29.41 per hour

Grade: GGS-009

University Title: Strategic Communications Associate II

Internal applicants can determine their university title by accessing the Talent Profile tile in myHR.


Monday through Friday, 8:00 a.m. – 5:00 p.m.

Ability to travel and to work flexible hours, including some evenings and weekends, is required to fulfill assigned responsibilities.

Minimum Qualifications

A Bachelor’s degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary.

Preferred Qualifications

  • Possesses conceptual knowledge of theories, practices and procedures within the Communications function.
  • Applies general knowledge of the organization and communications techniques developed through education and experiences.
  • Strategizes and executes content plans for various platforms, ensuring consistent messaging and storytelling across all channels.
  • Captures high-resolution photos and videos using DSLR cameras, mobile phones, drones, and go-pros to enhance multimedia content.
  • Applies vertical storytelling techniques tailored for social media platforms to maximize engagement.
  • Utilizes Adobe Creative Suite tools such as Premiere Pro, Final Cut Pro, InDesign, Photoshop, and Lightroom for video editing and graphic design.
  • Ability to lead a YouTube channel, optimize content for SEO, and work towards growing our subscriber base and viewership.

Columbia Missouri Information

Columbia, Mo., is known as an ideal college town, combining small-town comforts, community spirit and low cost of living with big-city culture, activities and resources.  Home to nationally renowned public schools and other colleges and educational centers, Columbia is packed with restaurants and entertainment venues and hosts more than a dozen annual cultural festivals.

Benefit Eligibility

This position is eligible for University benefits.  The University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, and educational fee discounts.  For additional information on University benefits, please visit the Faculty & Staff Benefits website at http://www.umsystem.edu/totalrewards/benefits

Values Commitment

We value the uniqueness of every individual and strive to ensure each person’s success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement.  This commitment makes our university a better place to work, learn and innovate.

In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research and engagement.

Equal Employment Opportunity

Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, protected veteran status, or any other status protected by applicable state or federal law. This policy shall not be interpreted in such a manner as to violate the legal rights of religious organizations or the recruiting rights of military organizations associated with the Armed Forces or the Department of Homeland Security of the United States of America. For more information, call the Director of Employee and Labor Relations at 573-882-7976.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.

Know Your Rights

To read more about Equal Employment Opportunity (EEO) please use the following links: