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Virginia Polytechnic Institute & State University (Virginia Tech)
Pamplin College of Business
Posted: 08/21/2023
Director of Communications & Marketing

The Director of Communications and Marketing for the Pamplin College of Business leads the development, planning, execution, and evaluation of a comprehensive, strategic communications and marketing program for the college, and will align those activities with university-wide communications, marketing, and branding initiatives. The director must have a commitment to the college’s disciplines; to diversity, equity, and inclusion in marketing and communications materials; and advocate for the college, its missions, and programs.

To fulfill university and college priorities, the director collaborates with the college’s leadership team, including the dean; the college’s advancement team (including communications, alumni engagement, and development staff); college and university faculty, staff, and students; communications and marketing and the Advancement Division; university communications colleagues, and help staff a volunteer communications committee for the dean’s advisory board. The director must develop and implement a comprehensive, strategic marketing and communications plan that is consistent with the college’s unique needs, brand marketing, and messaging, as well as the dean’s communications needs, while also working within the university’s larger marketing and communications framework. The director reports to the senior director of communications of college in the Division of Advancement; and the Pamplin dean or assistant dean of Advancement.

The director will directly supervise the college’s communications team of five, including an assistant director, photographer/videographer, digital content producer, a web specialist, and a writer. Additionally, the director will work in close collaboration and alignment with a director of marketing for the Pamplin graduate programs based in Northern VA; DEIB department communicator; Blackwood Department of Real Estate communicator; Center for Business Analytics communicator; Apex Center for Entrepreneurs communicator, and potentially others as departments and programs continue to scale communications.

The director will lead the communications team to increase the visibility of the college in a variety of ways, including message alignment, written and visual content creation for university and college digital and print platforms, marketing, external media relations, elevating the dean’s reputation, and more. The director will have a strong record of progressive experience in today’s communications fields, including the development and implementation of a strategic, comprehensive communications and marketing program; evidence of strong communications, interpersonal, presentation, and marketing skills; and proficiency in using word processing, image processing, content management system, and social media tools. The ideal candidate will also have experience leading a team of professional communicators; a strong understanding of effective graphic design and branding principles and the use of the Internet as a medium of communication; and the ability to manage multiple and competing priorities in a dynamic environment.

This individual oversees the communication strategy and implementation for the academic, research and advancement enterprises of the college, along with creating, executing, and evaluating a wide variety of communications projects–including communications plans, news and feature stories, speeches, media pitches, publications, and similar items–for the college and the dean.

Areas of responsibility include: all College of Business-based communication activities, including the content and messaging of college web sites and social media channels; strong collaboration with the university’s communications and marketing team to leverage university platforms including, VTx news website, Virginia Tech Magazine, media relations, photography and videography resources, and social media channels; and ensure the consistent implementation of university identity standards and accessibility standards in college communications.

This position is designated emergency personnel and based at the Virginia Tech campus in Blacksburg, Virginia.