If students across the country judged the value of college by headlines alone, they would come away with a bleak view of higher education. Rising costs. Diminishing value. Questionable career prospects. It’s a small miracle students enroll in college at all. Yet despite the widespread cynicism about higher education, more people are going to college than ever before. They know investing in their future offers something far more promising than headlines suggest. Students who enroll cite increased earning potential and improved job prospects as their top reasons for pursuing a degree. The value of a college education has never been higher. The close link between college attainment and wages, employment prospects, and job satisfaction is as strong as ever. Even many of the most strident critics of higher education still strongly encourage their own children to pursue a college education. But we need to widen our view beyond individuals to gauge the full value of higher education.