Marketing for Attracting Teacher Hopefuls RAC

Statement of the Problem

Aim Statements
General Approach
Measures Used

Progress
References

Note: This Research Action Cluster is no longer active. Its work is presented here as it may continue to be useful.

Statement of the Problem

• Secondary Mathematics Teacher Programs* (SMTPs) are not enrolling or graduating enough secondary mathematics teachers to satisfy the needs of U.S. middle and high schools.
• Salary, stereotypes, job satisfaction, career prestige, and the challenges of learning mathematics contribute to low enrollments in mathematics teacher preparation programs.

*An SMTP is a program that includes a nationally accredited course of study housed at an institution of higher education that leads to licensure for teaching mathematics in grades 6-12.

MTE-Partnership Driver Diagram

MATH Driver Diagram

Progress

The RAC has created and disseminates a 9-module Secondary Mathematics Teacher Recruitment Campaign Implementation Guide available at http://bit.ly/MATHImplGuide .

• Module 1 Teacher Recruitment Campaign Overview
• Module 2 Campaign Planning
• Module 3 Campaign Research
• Module 4 Branding
• Module 5 Social Media
• Module 6 Public Relations
• Module 7 Paid Broadcast Media
• Module 8 Web Site Identity
• Module 9 Lessons Learned/Evaluation

References

Chapter 14, The Mathematics Teacher Education Partnership: The Power of a Networked Improvement Community to Transform Secondary Mathematics Teacher Preparation, AMTE Professional Book Series, Volume 4
2016 MTE-Partnership Proceedings: Marketing to Attract Teacher Hopefuls (MATH) Conference Working Group Report