February 12, 2014—The University of Arizona recently employed the power of an Infographic to succinctly tell the story of the UA being an “economic spark plug” for the state of Arizona.
A partnership between the Marketing and Communications teams, the Infographic conveys the economic value of the University to the state in a number of ways: graduate work readiness, tax base impact, federal research funding and new businesses and jobs. It has been distributed in hard copy to legislators, through various strategic communications vehicles (e-newsletters, online), and via social media.
The response has been overwhelmingly positive and other community influencers, including the Arizona Chamber of Commerce, have asked to share the Infographic with their constituents.
See the graphic: http://uanews.org/sites/default/files/UA_INFOGRAPHIC.pdf