Knewton, a pioneer in adaptive learning technology, will launch its first direct product for higher education in January. Previously the company provided the technology behind several other companies’ adaptive learning products, but now Knewton is changing its strategy and selling its product to colleges directly. The name of Knewton’s proprietary offering hasn’t been announced, but it has been piloted at more than 150 institutions, the company said. The product, described as a complete textbook replacement, began piloting early this year and was tested in beta in 2016. Using open education resources, Knewton offers courseware that both instructs and assesses students using adaptive learning technology.