Advocates for public colleges know a degree has value beyond increased wages for their graduates. Now they are trying to convince everyone else. How to make that argument is the theme here at the annual conference of higher-education lobbyists representing public two- and four-year colleges — members of the American Association of Community Colleges, the American Association of State Colleges and Universities, and the Association of Public and Land-Grant Universities. Members of the Council for Advancement and Support of Education also attended.
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